HLAH Background
HLA Holdings Sdn Bhd (HLAH) is wholly-owned by Hong Leong Financial Group Berhad (HLFG), the financial services arm of Hong Leong Group Malaysia and a leading provider of financial services through its subsidiaries and associate companies.
Companies under the umbrella of HLFG provide a broad spectrum of financial services, namely banking, treasury, insurance, fund management, investment banking, capital markets and stock-broking, throughout Malaysia, Singapore, China, Hong Kong and Vietnam. Our products and services are distributed via a diverse range of distribution channels from our base in Kuala Lumpur.
HLAH is the insurance holding company of the Group, consisting subsidiaries Hong Leong Assurance (HLA) Berhad and Hong Leong MSIG Takaful Berhad in Malaysia, Hong Leong Insurance (Asia) Limited in Hong Kong and HL Assurance Pte Ltd in Singapore.
To further expand its influence, HLA merged its general insurance business with MSIG Insurance (Malaysia) Bhd (MSIM) in a strategic partnership. Moving forward, the general insurance business would be provided by MSIM, while the life insurance business would continue to be provided by HLA.
With this strategic paradigm shift, HLA today is Malaysia's largest and leading domestic brands for financial wellness planning and protection solutions, specializing in life insurance solutions, and is poised to reach new horizons for its life insurance business in the coming years.
Regional Insurance & Takaful Subsidiaries
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HLA
Life Insurance
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Life
Insurance
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Health
Insurance
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Savings
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Retirement
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Education
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Online
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Corporate
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Company Background
Hong Leong Assurance Berhad (HLA) is Malaysia’s largest and leading local life insurance company. We are a well-established and respected Malaysian brand offering financial wellness planning and protection solutions to meet the various needs of Malaysians at different stages of their lives. Commitment to our customers is the key to HLA's success, where services are provided through a large network of branches, agents and brokers throughout the country as well as bancassurance and alternative distribution channels.
Awards & Recognition
HLA has been crowned Domestic Life Insurer of the Year – Malaysia by Asian Banking and Finance Insurance Asia Awards for a remarkable six consecutive years from 2016-2021. We are also the proud winner of Best Life Insurance Company – Malaysia for the 4th time from 2017-2019 and in 2021 and the inaugural Best Health Insurance Company – Malaysia respectively from International Finance Awards 2021. We were also named Best Life Insurance Company – Malaysia by World Finance Global Insurance Awards 2017.
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HLAS
General Insurance
Company Background
HL Assurance Pte Ltd (“HLAS”) is a member of Hong Leong Group, a leading conglomerate with diversified businesses in banking and financial services, manufacturing and distribution, property development and investments, hospitality and leisure, and principal investment with presence in Asia, Europe, North America and Oceania. We are a licensed general direct insurer and also a member of General Insurance Association in Singapore.
Awards & Recognition
HLAS is a winner for Innovator of the Year, Team of the Year and Executive of the Year – award by SBR Management Excellence Awards 2019, Best Travel Insurance (Single) by Tripzilla Excellence Award for 2019, Best Travel Insurance (Annual) by Tripzilla Excellence Awards for 2018 & 2019, Best Online Buying Experience (Insurance) by Tripzilla Excellence Awards for three consecutive years from 2017-2019
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HL-Insurance
General Insurance
Company Background
Hong Leong Insurance (Asia) Limited ("HLIA") was established in Hong Kong in 1973 and is an Authorized Insurer registered with Insurance Authority (Registration No.: 32621). We offer a wide range of general insurance products, including personal, commercial and corporate insurance, to meet the needs of individual, corporate and industrial clients. HLIA's mission is to become the leading provider of personal insurance delivering first class services to its customers. Indeed, our pledge of high-quality services outstrips many competitors in the market.
Awards & Recognition
We possess superior financial strength, prudent risk management and strong parental support from HLA. All these convey full confidence to our customers and business associates. Being a customer-oriented insurance company in Hong Kong, HLIA is committed to excellence in service.
HLIA is rated "A-"(excellent) by A.M. Best Company which is the world's oldest and most authoritative insurance rating source.
A.M. Best Company's description of "A-" (Excellent): A rating assigned to companies which have, in balance, excellent financial strength, operating performance and market profile when compared to the standards established by A.M. Best Company. These companies, in their opinion, have a strong ability to meet their ongoing obligation to policyholders.